“We’ve changed for the better!”
At Honey Candles, we are excited to unveil our refreshed brand identity, featuring a stunning new logo, captivating color scheme, and a brand pattern that embodies our commitment to sustainability and quality craftsmanship.
In this chapter of our brand’s evolution, we honor our roots while embracing the ever-changing tastes and values of our loyal customers. Having experienced remarkable growth over the past decade, Honey Candles also underwent a change in ownership, passing the torch to the next generation. With this new wave of energy and an ongoing commitment to internal improvements, the company has been invigorated and it became evident that the time had come for our outward appearance to reflect the revitalized spirit of our organization, particularly as our 30th anniversary draws near.
Our new logo captures the essence of Honey Candles. The design features an updated version of our iconic flame logo symbolizing the warmth and light our candles provide. But it goes beyond that; If you look closely, you will see that the new flame shape also represents a delicate drop of honey and a budding flower. The honey drop pays homage to the sweetness and purity found in our candles, and the budding flower represents the source of the pollen that the bees diligently collect infusing our candles with their natural honey aroma.
Accompanying the logo is a carefully curated color palette featuring gold, yellow, and soft black. It symbolizes the radiant glow of our candles, the vibrant hues of honey, and the timeless elegance that our candles bring to every moment.
In addition, we are thrilled to introduce our brand pattern—a visual representation of the buzzing energy and graceful movement of bees. You will find this pattern, woven throughout our packaging, website, and promotional materials, creating a cohesive and visually captivating experience for our valued customers.
As we embrace this fresh chapter in our brand's journey, we remain committed to making intentional decisions that support our core values of sustainability and eco-conscious practices. We continue to use recycled materials for our redesigned packaging, further solidifying our dedication to preserving the environment while delivering exquisite beeswax candles.
We invite you to immerse yourself in the renewed world of Honey Candles. Experience the captivating glow, the comforting fragrance, and the unmistakable charm of our handcrafted beeswax candles.
Stay tuned for more exciting updates and additions to our product line, as we continue to be your trusted source for artisanal beeswax candles. Together, let's celebrate the beauty of nature and the simple pleasures it brings into our lives.
2 comments
I love the new look! It is very warm and inviting and feels softer than the origiinal.
The new theme looks very nice, well done!