"Bloom" on beeswax candles refers to a white, powdery, or cloudy film that may develop on the surface of the wax over time. It is a sign of authenticity and a characteristic feature of pure beeswax. Bloom is comprised of miniscule, crystalline structures of natural beeswax components.
Bloom is not a flaw; it indicates the quality and purity of the beeswax used in the candle. It can be easily removed by gently rubbing the surface with your hand or a soft, lint free cloth. For candles with more complex shapes, you can also run a warm blow dryer over the candle. Either of these techniques will restore the candle's natural shine and color.
Some candle connoisseurs appreciate bloom as it gives an antiqued appearance adding to the rustic charm of beeswax candles. In some cases, fully developed bloom will sparkle beautifully in the light and look like crystals or snowflakes.