close up of natural beeswax pillar candle and a block of beeswax

The Future is Consumable

Think about it for a moment: baby boomers are in an era of empty nests and downsizing. The baby boomers baby’s are moving out on their own and into small homes and apartments- neither boomers or their babies have space for clutter.  So the question looms: where do they put everything they buy?

They don’t put it anywhere. They consume it.

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Instead of buying candles to look at, people are buying candles to use. When our loyal Honey Candles® customers have burned their 100% pure beeswax candles, they can look forward to purchasing a new one. By being a consumable product, it encourages us to replenish our candle supply on a regular basis.

When it comes to giving gifts, (poke, poke, nudge, nudge: Christmas is just over two months away,) everyone wants to get a present they will actually enjoy and use- not just pull out when you come over. Candles are the gifts that keep on giving. So when you give your friends and family our 100% pure beeswax Honey Candles® they will enjoy them time and time again until there is nothing to burn. Odds are at that point they will go out and replenish what they just consumed!

As candle burners, we can see the truth in this. We have partaken in the candle cycle: buy, burn, buy burn, etc. Every time we go out to purchase one, we are always excited to shop around for one that really catches our attention. (See the ongoing trend?)

The next time you are out and have the urge to splurge- think beeswax. Buy Honey Candles® 100% beeswax candles.

Published By Pat Cattermole

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